As Chief Brand Officer for Pizza Hut LA&C, Regina Borda is responsible for Marketing, Innovation, Quality Assurance and New Concept Development for nearly 1,000 restaurants in 25+ countries throughout Latin America and the Caribbean.
A 15-year veteran of the Consumer Packaged Goods and Quick Service Restaurant industries, Regina has held senior marketing and operations roles for Hershey International, KFC LA&C and Germany, as well as Taco Bell and Pizza Hut International, where she most recently was in charge of crafting the Global Brand Positioning.
Regina has worked and lived in more than 15 different countries in Europe, Asia and the Americas, and her unique understanding of different business and consumer cultures is a valuable asset in her current role.
Regina received her undergraduate degree in Cultural Anthropology from Université de Fribourg, Switzerland, and holds an MBA in International Business from University of Miami in Florida.
A native of Switzerland, Regina now resides in Allen, Texas, with her husband and three children. In her spare time, she enjoys running marathons, traveling, spending time with family and friends and reading.